Abstract: This study examines the role of cultural connectivity in the evolving dynamics of Korea–Japan relations. Since the dramatic downturn in 2019—the worst since the 1965 normalization— there has been a significant shift. In the post-COVID era, the expansion of cultural exchanges, driven by Gen-Z influence and rising consumption of cultural content, has redefined this relationship. This is evident in the growing prominence of Korean culture in Japan, increased Japanese tourism among Koreans, and the shift from a hierarchical to a more symmetrical relationship. Through this lens, we explore how shared values bolster cooperation and how strengthening cultural ties foster a more sustainable future.
Keywords: Korea-Japan Relations, Sustainability, Resilience, Cultural Connectivity, Post-COVID 19
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